Understanding the Advantage and Power of SMS broadcasting

• In SMS Marketing
• October 5, 2015

Why limit marketing campaign to traditional media, when you can use other cost-effective channels, such as SMS? Sending text messages does not cost much, but can create a positive impact. If you have not considered SMS messaging before, you might want to start using it now.

On SMS broadcasting

SMS broadcast campaign is where you send one text message to a number of people, which is more convenient than sending SMS one at a time. Although personalization matters in text marketing, there are instances when bulk SMS provides a better and quicker option.

For this marketing strategy to work, you must collect plenty of phone numbers and build a database. The best way you can do this is to send SMS that gives prospects a choice to opt-in for mass text messaging. We use 10 digit phone numbers such as (647) 565-8888 so that you will know immediately that it’s a local phone number.

With a bank of phone numbers, you can then send information about your promo through a text blast service. Using the promo code received, prospects will then be prompted to visit your store and take advantage of your special offers.

Now that you understand how bulk SMS works, it’s time to find out what benefits it will bring to business owners like you.

It offers great convenience

Whether it is through mobile or online SMS, text messages remain to be a great way to communicate. What is even better is that they are easier to create and disseminate, especially when SMS broadcast is used. Using just one number to send to many, you can cut down on advertising time and efforts.

It enables you to send important notifications at an affordable cost

Compared to traditional media, sending text messages by bulk is relatively inexpensive. But the response rate is staggeringly high, which is something you would not achieve through print advertising. You can send mass text messaging to announce special promotions, create customer surveys and other campaigns without spending a lot.

It guarantees a direct response

As long as the content of the SMS appeals to a client, a direct and quick response is almost always guaranteed. What does it take for a prospect to respond, anyway? Knowing that they’re dealing with a local phone number can put them at ease and thus respond quickly.

So how does bulk SMS compare with traditional media?

It boasts a read rate of up to 90%, with 32% of recipients responding immediately. Email newsletters only have an open rate of around 15% with no guarantees of a response. Flyers and brochures may be read the moment they are received, but they often make their way to archives or the waste basket. This only shows that SMS messaging can do wonders for your business. Used right and with enough incentive to generate leads, you will have more opportunities for conversion.

Want to make the most of the SMS broadcasting? Let a voice and carrier provider do the hard work for you. TTAG Systems have the tools and expertise to handle this task and ensure positive and profitable results.

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