How to Create a Callback Ad Campaign

• In How to Series
• February 2, 2016

Callback Ad is a great way to increase customer satisfaction with on-demand recorded audio information. With the help of Callback campaigns customers can easily access information by texting to receive a callback with prerecorded audio.

STEP 1: Login to Your Account

Log in to your account, click ‘Create Campaign’ on upper right corner of the dashboard and select ‘Callback Ad’ from the dropdown menu.

STEP 2: Setup Your Callback Campaign

Select the number from which you want to send the message and type campaign name.

Create campaign keyword.
Keyword must be memorable and relevant to the topic. E.g: Orange

Choose and upload an audio file you want to be played after customers text the keyword to the campaign number. Excepted formats are WAV and MP3 with the maximum size of 3MB.

STEP 4: Preview, Launch, Test

After saving the campaign you can preview and launch it. Test the campaign before starting to ask your audience to respond to it.

STEP 5: Distribute

Start distribute you message to your audience. It is up to you how to deliver the campaign keyword to the particular audience.

STEP 6: Analyze

Go to statistics dashboard click on Analytics button from the upper right dropdown menu.

Select the campaign you want to analyze. You can track survey results in a real-time mode as well.

After selecting one of the Callback campaigns you will see campaign report which can be downloaded in CSV format. Callback Ad report includes the number of customers engaged, how many times the message was played and total duration of played message.

You can also see the phone number of each customer who requested a callback, date and time of the request as well as message duration for the particular customer.

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