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Why it is important to adapt to new marketing channels on ...

There are always some growing pains when jumping to a new platform, but marketers make sure to minimize the mistakes. There’s too much at stake to stay stuck in the adjustment period. We recognize that customers have p...

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How to Create a CASL-Compliant Marketing List

CASL-Compliant E-Mail Subscription Form Nowadays, newsletter sign-up forms require way more information than they used to. Just asking for name and E-mail is no longer enough to legitimately contact a user through their ...

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What is Business Texting and What Are its Benefits?

The rapid pace of technological development means that marketers and business owners engage with new concepts all the time. That includes everything from NFC-enabled billboards to user-generated content. It also includes...

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5 Practical Tips for Increasing Customer Loyalty

These days, companies and organizations face a difficult task in engaging with and acquiring new customers. Consumers are bombarded with (seemingly) millions of advertising campaigns every second of every day. Naturally,...

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Gamification: The Next Mobile Marketing Trend

For a hopeless tech romantic like myself, the Mobile World Congress 2016 in Barcelona offered an irresistible window into the future. Walking through the halls of power at the MWC 2016 and taking in the displays and bo...

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Top Tech Trends from MWC 2016

Each year, new products, technologies, and business model innovations are unveiled at the Mobile World Congress. We attended the 2016 Mobile World Congress in Barcelona to see the action firsthand and hear from the bigge...

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