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Four reasons why interactive SMS Marketing will boost your...

Despite the prevalence of mobile apps and with nearly everyone in the world owning a smartphone, using a text message to interactively engage your audience remains a cost-effective marketing technique. Not just effective...

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Canadian Text Messaging Usage Preferences: What Marketers ...

Text messaging is an effective way for business owners and marketers to communicate with customers. It eliminates many traditional barriers to engagement (such as geographic proximity and face-to-face contact), is easy t...

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4 Amazingly Creative Uses of Text Message Marketing

Text message marketing is pretty straightforward. Customers opt-in to receive content like coupons, discounts and info about new products, and the business keeps rolling in. But as the text message marketing sector grows...

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Why Putting a Ban on Canadian A2P Text Messaging Can Hinde...

A couple of days ago I tryed to login to my Mailchimp account which is protected by two-way authentication. Usually, before letting me in Mailchimp sends me a code via text message to make sure my account is secure. I am...

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Text Message Marketing: How to Avoid Common Mistakes

Introduction Most people’s phones are their companions: always nearby and taken everywhere. This creates an ideal platform for text message marketing. If handled well, SMS marketing can engage new customers, create a b...

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Understanding the Advantage and Power of SMS broadcasting

Why limit marketing campaign to traditional media, when you can use other cost-effective channels, such as SMS? Sending text messages does not cost much, but can create a positive impact. If you have not considered SMS m...

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