CASL Recordkeeping
Protect your business and have a peace of mind
Created with Canadian Anti-Spam legislation (CASL) in mind, textLab’s simple and user friendly compliance feature automatically records and keeps your audience’s communication and subscription history at your fingertips so you can focus on more important tasks.
Easily find customer communication history when needed, see their subscription status or view where and how they have responded to your direct response marketing campaigns for further analysis or added peace of mind.
Opt-in message guidance
We’ve done the background work for you
Creating a perfect opt-in message that abides to both CASL and CWTA or CSCA Guidelines requires significant research, time and associated costs. We have done all the background research work for you, digging into laws and regulations and consulting with industry experts.
textLab’s subscription campaign wizard automatically prefills your opt-in message with suggested information to help you complying with the current known regulations in Canada and the United States.
How to create a CASL compliant marketing list?
…The most difficult part is setting up an accurate, real-time storage system that allows you to prove each and every address to which you are sending legitimate email is an opt-in, updating the current status of each individual as their circumstances change.
– Derek Lackey. CASL Compliance: A Marketers Guide to Email Marketing to Canadians
Hosted information page
Comply with CASL requirements with simplicity
CTIA Q2 2015 Auditing Highlights show that most advertising violations are accounted for not mentioning applicable message and data rates, providing customer care contact information or link to privacy policies.
CASL Compliance feature automatically creates a free and publicly accessible responsive webpage filled with information required by law: company name and contact information, campaign type, instructions on how-to unsubscribe and a copy of your privacy policy. A shortened link to your company page is automatically added to your opt-in message for compliance and your convenience.
TTAG Systems is a Toronto telecommunication technology company providing custom solutions for enterprises and consumers.
We specialize in SMS Marketing Solutions, MMS , Voice Solutions, NFC Solutions and more.
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